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    <div class="consumer-header-spacer"></div>
    <div class="consumer-header-actions">
      <div data-session-target="loggedOutOnly">
        <div class="tw:flex tw:items-center tw:gap-2">
          <button type="button"
          class="consumer-cta consumer-cta-secondary"
          data-action="click->session#logIn">
            Log In
          </button>
          <button type="button"
          class="consumer-cta consumer-cta-primary"
          data-action="click->session#signUp">
            Sign up
          </button>
        </div>
      </div>
      <div data-session-target="loggedInOnly" class="tw:hidden">
        <div class="consumer-header-user">
          <a href="/lookbook/inspect/templates/account/shortlist"
     class="consumer-header-user-btn"
     aria-label="My shortlist">
            <i class="fa-regular fa-bookmark" aria-hidden="true"></i>
          </a>
          <a href="#"
     class="consumer-header-user-btn"
     aria-label="Matching hub">
            <i class="fa-regular fa-wand-magic-sparkles" aria-hidden="true"></i>
          </a>
          <a href="/lookbook/inspect/templates/account/profile"
     class="consumer-header-user-btn"
     aria-label="My profile">
            <i class="fa-regular fa-bars" aria-hidden="true"></i>
          </a>
        </div>
      </div>
    </div>
  </nav>
</div>
<main class="tw:min-h-screen tw:bg-white">
  <div class="consumer-hero-wash tw:px-4 tw:sm:px-6 tw:lg:px-8 tw:pt-12 tw:pb-12">
    <div class="tw:max-w-[1280px] tw:mx-auto tw:text-center">
      <span class="badge badge-info-subtle badge-pill tw:inline-block tw:mb-5">Our story</span>
      <h1 class="tw:text-[28px] tw:sm:text-[34px] tw:lg:text-[40px] tw:font-bold tw:text-primary tw:tracking-tight tw:leading-tight tw:text-balance tw:mb-4">
        From Admissions+ to ApplicaaOne
      </h1>
      <p class="tw:text-body-m tw:leading-body-m tw:text-neutral-600 tw:max-w-[600px] tw:mx-auto tw:mb-0">
        We’ve spent a decade helping schools run admissions. ApplicaaOne is the next step:
        one platform where students search, compare and apply — and every school is found.
      </p>
    </div>
  </div>
  <div class="tw:max-w-[1280px] tw:mx-auto tw:px-4 tw:sm:px-6 tw:lg:px-8 tw:py-10 tw:flex tw:flex-col tw:gap-10 tw:md:gap-14">
    <section class="tw:rounded-2xl tw:bg-surface-tint tw:border tw:border-line-card tw:px-10 tw:py-10 tw:text-center">
      <p class="tw:text-body-xs tw:leading-body-xs tw:font-semibold tw:uppercase tw:tracking-wide tw:text-link tw:mt-0 tw:mb-2">Our mission</p>
      <h2 class="tw:text-2xl tw:font-bold tw:text-primary-ink tw:text-balance tw:mt-0 tw:mb-3">
        Every student finds the right next step. Every school fills every place.
      </h2>
      <p class="tw:text-body-m tw:leading-body-m tw:text-neutral-600 tw:max-w-[600px] tw:mx-auto tw:mb-0">
        Choosing a sixth form, college or school shouldn’t depend on who you know —
        and filling a cohort shouldn’t depend on spreadsheets. We build the connection between the two.
      </p>
    </section>
    <section>
      <div class="tw:text-center tw:mb-6">
        <h2 class="tw:text-2xl tw:font-bold tw:text-primary-ink tw:text-balance">What We Believe</h2>
        <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-500 tw:mt-1 tw:mb-0 tw:text-pretty">The values behind every product decision we make</p>
      </div>
      <div class="tw:grid tw:grid-cols-1 tw:sm:grid-cols-2 tw:lg:grid-cols-3 tw:gap-4">
        <article class="card">
          <div class="card-body tw:flex tw:flex-col tw:items-start tw:gap-3">
            <span class="tw:inline-flex tw:items-center tw:justify-center tw:w-11 tw:h-11 tw:rounded-lg tw:bg-link-subtle tw:text-link">
              <i class="fa-light fa-compass tw:text-lg" aria-hidden="true"></i>
            </span>
            <h3 class="h3 tw:text-primary-ink tw:mb-0">Students first</h3>
            <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-500 tw:mb-0">Every feature starts with the applicant — clear information, fair comparisons and one application that doesn't need re-typing.</p>
          </div>
        </article>
        <article class="card">
          <div class="card-body tw:flex tw:flex-col tw:items-start tw:gap-3">
            <span class="tw:inline-flex tw:items-center tw:justify-center tw:w-11 tw:h-11 tw:rounded-lg tw:bg-link-subtle tw:text-link">
              <i class="fa-light fa-school tw:text-lg" aria-hidden="true"></i>
            </span>
            <h3 class="h3 tw:text-primary-ink tw:mb-0">Schools know best</h3>
            <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-500 tw:mb-0">We standardise the plumbing, not the judgement. Schools keep ownership of their process, their data and their relationships.</p>
          </div>
        </article>
        <article class="card">
          <div class="card-body tw:flex tw:flex-col tw:items-start tw:gap-3">
            <span class="tw:inline-flex tw:items-center tw:justify-center tw:w-11 tw:h-11 tw:rounded-lg tw:bg-link-subtle tw:text-link">
              <i class="fa-light fa-handshake tw:text-lg" aria-hidden="true"></i>
            </span>
            <h3 class="h3 tw:text-primary-ink tw:mb-0">Better together</h3>
            <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-500 tw:mb-0">Admissions works as a network. Trusts, advisers and partner schools all get more from ApplicaaOne when their network joins them.</p>
          </div>
        </article>
      </div>
    </section>
    <section>
      <div class="tw:text-center tw:mb-6">
        <h2 class="tw:text-2xl tw:font-bold tw:text-primary-ink tw:text-balance">How We Got Here</h2>
        <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-500 tw:mt-1 tw:mb-0 tw:text-pretty">A decade of building for UK admissions teams</p>
      </div>
      <ol class="list-unstyled tw:max-w-[760px] tw:mx-auto tw:flex tw:flex-col tw:gap-5 tw:mb-0">
        <li class="tw:flex tw:items-start tw:gap-4">
          <span class="tw:inline-flex tw:items-center tw:justify-center tw:w-9 tw:h-9 tw:rounded-full tw:bg-link tw:text-white tw:font-semibold tw:shrink-0">1</span>
          <div>
            <h3 class="h3 tw:text-primary-ink tw:mb-1">Admissions+ launches for sixth forms</h3>
            <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-600 tw:mb-0">Applicaa starts with one problem: paper application forms and re-keyed spreadsheets in sixth form admissions. Admissions+ replaces them with online forms, workflows and MIS transfer — and grows to serve 1,500+ schools and colleges.</p>
          </div>
        </li>
        <li class="tw:flex tw:items-start tw:gap-4">
          <span class="tw:inline-flex tw:items-center tw:justify-center tw:w-9 tw:h-9 tw:rounded-full tw:bg-link tw:text-white tw:font-semibold tw:shrink-0">2</span>
          <div>
            <h3 class="h3 tw:text-primary-ink tw:mb-1">The product family grows</h3>
            <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-600 tw:mb-0">Schools ask for more of the journey, so the family expands: Bursary16+ for post-16 bursary management, Options+ for subject options, and Data+ for data collection — each one built with the schools that use it.</p>
          </div>
        </li>
        <li class="tw:flex tw:items-start tw:gap-4">
          <span class="tw:inline-flex tw:items-center tw:justify-center tw:w-9 tw:h-9 tw:rounded-full tw:bg-link tw:text-white tw:font-semibold tw:shrink-0">3</span>
          <div>
            <h3 class="h3 tw:text-primary-ink tw:mb-1">ApplicaaOne — search, compare, apply</h3>
            <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-600 tw:mb-0">We connect both sides. ApplicaaOne becomes the UK's all-in-one platform where students search, compare and apply to schools from nursery to sixth form — and every school's profile is already there, waiting to be claimed.</p>
          </div>
        </li>
      </ol>
    </section>
    <section class="tw:rounded-2xl tw:bg-surface-tint tw:border tw:border-line-card tw:px-10 tw:py-8">
      <div class="tw:grid tw:grid-cols-1 tw:md:grid-cols-[auto_1fr_auto] tw:gap-6 tw:items-center">
        <span class="tw:inline-flex tw:items-center tw:justify-center tw:w-14 tw:h-14 tw:rounded-2xl tw:bg-link-subtle tw:text-link">
          <i class="fa-light fa-people-group tw:text-2xl" aria-hidden="true"></i>
        </span>
        <div>
          <h2 class="h2 tw:text-primary-ink tw:mb-1">Talk to the team behind it</h2>
          <p class="tw:text-body-s tw:leading-body-s tw:text-neutral-600 tw:mb-0">
            We’re the same people who built Admissions+ — ex-school staff, developers and
            support specialists based in the UK. Questions about the story, the product or working with us?
          </p>
        </div>
        <div class="tw:flex tw:flex-col tw:gap-1 tw:text-right">
          <a href="mailto:info@applicaa.com" class="tw:text-body-s tw:leading-body-s tw:text-link tw:font-semibold">
            <i class="fa-light fa-envelope tw:mr-1" aria-hidden="true"></i> info@applicaa.com
          </a>
          <a href="tel:02087620882" class="tw:text-body-s tw:leading-body-s tw:text-link tw:font-semibold">
            <i class="fa-light fa-phone tw:mr-1" aria-hidden="true"></i> 0208 762 0882
          </a>
        </div>
      </div>
    </section>
    <section class="tw:text-center">
      <h2 class="tw:text-2xl tw:font-bold tw:text-primary-ink tw:text-balance tw:mt-0 tw:mb-2">Be part of the next chapter</h2>
      <p class="tw:text-body-m tw:leading-body-m tw:text-neutral-600 tw:mt-0 tw:mb-6">
        Students search free. Schools claim their profile free. The story works best with you in it.
      </p>
      <div class="tw:flex tw:items-center tw:justify-center tw:gap-3">
        <a href="/lookbook/inspect/templates/providers/landing" class="btn btn-primary">Start your search</a>
        <a href="/lookbook/inspect/projects/marketing/claim_your_profile" class="btn btn-outline-primary">Claim your school’s profile</a>
      </div>
    </section>
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